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CONTENT. CONTENT. CONTENT.
Everyone wants to make it and own it. CONTENT. But let’s be honest, content is changing fast - even what has traditionally been considered content is changing. Consider the bakery that alerts its customers when the cookies are coming out of the oven using Twitter. CONTENT. Or the iPhone app that shows you the bars where your favorite out of town team is playing. And not only shows you the way there but gives you coupon codes for free drinks once you arrive. CONTENT. The Horn Corp is working with several high profile brands on both these types of timely, local and active new forms content as well as more traditional forms. Drop us a line to talk specifically about your content needs and we will show you some interesting ways to make it a reality.
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BLIZZCON 2009
10 Million fans can’t be wrong. Sure, World of WarCraft (WOW) has become a global sensation – touted by celebrities and now even slated for a major motion picture from Spiderman mastermind Sam Raimi. The tickets to the annual BlizzCon event sold out in a record 8 minutes. Not sure U2 can even make that claim. So the Horn Corp was issued the venerable task of offering every fan the chance to enjoy the event via live stream while avoiding the sticker shock when the bandwidth bill came back.
The Horn Corp Solution: Understanding the dilemma, we not only trimmed and tucked where needed on the production side, saving the client nearly 50% from the previous year but most importantly re-assessed the stream priorities and leveraged a new partnership with BitGravity, part of the TATA network, which controls 95% of the submarined fiber lines around the world. The Result? Blizzard was able to forego the killer upfront costs, lose the headaches of contractual minimums and maximums, flexibly real time monitor bandwidth consumption and even strip out VOD packages on the fly. Now that’s something for the fans to cheer about.
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ADT SKILLS GOLF – NBC
Every year, a collection of celebrities and prominent PGA Tour pros gather at luxurious Breakers Resort in Florida for a test of golf skills like no other. That being said, it was also the the 12th year of the event, so NBC approached the Horn Corp with the task of freshening up the format, injecting life across the digital landscape and creating a sexy promotion build around the event and sponsor ADT.
The Horn Corp Solution: We begin by completely re-inventing the event itself. With ADT Security Systems as the presenting sponsor, we offered up several new ways to seamlessly incorporate the client’s branding into the show through ADT “Safety Zones,” placed in strategic locations on the holes. Next, we assisted in orchestrating a million dollar play and win sweepstakes with online golf game powerhouse WGT.com (World Golf Tour). Finally, we built a form fitting microsite which organized the entry process, embedding WGT sweepstakes registration, and provided a fun yet educational look at the technology behind the ADT security solution. In the end, thousands of leads were generated through opt-in for ADT, the show itself was re-invented and one lucky fan got a shot at a million bucks. How do you like them skills?
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Iraq & Afghanistan Veterans of American
Fighting in Iraq and Afghanistan is complicated enough, but for many veterans, the problems just begin when they get home. That is where the Iraq and Afghanistan Veterans of America come in. They are the nation's first and largest group dedicated to the Troops and Veterans of the wars in Iraq and Afghanistan, and the Horn Corp is their longest running Marketing Agency. We’ve been with them since they were a virtual start-up and worked on various projects as they’ve built into a national powerhouse.
Recently, the Horn Corp was issued the challenge of building the base using technology and cost effective media. We felt they needed to sharpen their mission statement and a subtly refocus their core message. The Horn Corp solution: Coin the battle, “New Wars – New Veterans – New Movement.” That saying has caught on in their appearances on virtually every network and newspaper and magazine. More recently, we have been in the process of discussing targeted mobile apps to make the veteran’s benefits clearer than even, geo-targeting local events, explaining the VA progress and disseminating discount codes through their phones.
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SMOKING GUN TV - TruTV
The Smoking Gun must be one of the nation’s top guilty pleasures. Timely, real and fun. One of the cornerstones of The Smoking Gun’s World’s Dumbest on TruTV is a re-enactment of outrageous 911 call. Show production company Meeting House TV approached the Horn Corp looking for a new way to effectively produce these graphic intensive pieces while remaining on budget and on time.
The Horn Corp Solution: Knowing that we would need to turn around a full 2 minute animated final product, we dissected the duties to begin with character design, then had one person working exclusively on animating lip sync while another would be building scene backplates and making refinements to details. In this way, by dividing the labor, we have been able to turn around a better product at a better price, faster than ever.
