Augmented reality demostrates the ability for industrials not only to conceive complex technologies but also to make them accessible and intuitive for customers. Brands are getting to use it more and more in order to diversify their communication.
But what is exactly “augmented reality” (AR) and in which way should it be used?
As its name says it all, augmented reality combines real and virtual world. It defines a physical real-world environment whose elements are augmented by virtual computer-generated imagery. With this technology, the information about the surrounding real world of the user becomes interactive and digitally usable. After starting on computers, AR navigation has now arrived on mobiles.
