Ok, I’ll admit it, the country put up a royal goose egg in the first quarter of 2009. While we could get into the various reasons and various excuses, I think it’s more important to look at what to do next, not just as Americans but as Marketing leaders. While Obama has repeatedly appealed to individuals – open doors for other etc – I happen to think he needs to be appealing to the Marketers to help the slumping brands of the world. Before you send me an angry email, I happen to believe that helping the guy next door is also very important. In fact, since the recession began, my company has instituted an open door policy for industry pros who have been displaced by circumstance. It has been a wonderful experience but believe it or not as Marketers we may be able to do even more.
