So why does a media company need a blog…?

by Ariel Horn

This week we are rolling out a new 2.0 website for The Horn Corp and it will hopefully provide a better portal for all things HC. It will trumpet news and happenings of The Horn Corp. It will show off our work, both traditional production and digital marketing – consulting and development. All makes sense so far, right? So why does a media company need a blog? No, we’re not looking to take market share from Deadspin or TMZ. We don’t plan to stake out celebrities or break news on Barack Obama’s cabinet selects. So why do we need a blog? 
Well the answer is actually fairly simple. This new Horn Corp Blog will be a new hub for opinions, observations and musings not just from us but the greater industry. Check back weekly for entries and wisdom from the industry’s top marketing minds. So you won’t just just have to take our word for it. The landscape of media and marketing is changing every day so we hope to get out our pens for you and connect the dots as best they can be connected. Let us know if you want to contribute to the HCBlog.    
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