It’s summer, and you are out of work. What do you do to keep busy?
There are those who decide to go to the beach or park everyday to work on their tans, and then there are those who sit at home and send out hundreds of resumes a day.
At The Horn Corp, a traditional and digital marketing agency, based in the fashionable district of SoHo, New York City, a group of talent get together on a daily basis in what we like to think of as a ThinkTank.
Regarding: http://mashable.com/2009/07/24/new-twitter-homepage/
Twitter is going to redesigning their homepage in the attempt to gain more users. Is this really going to work?
So far, millions of people have signed-up for Twitter and have been using it based on the original concept of how basic it is. It is obviously working.
The folks at Twitter think the redesign will help people gain a better understanding of their service and how it can be used in a better way to connect socially. I personally agree that by giving potential users (and those of us who signed up for Twitter on the day it launched 3 years ago) more information right up front, they will be more inclined to network.
You can see it. It’s right there. But can you get to it? That’s what businesses are wondering about their customers.
Without using the right tools and the right technology, those who you want to target are going to be harder to get at. That’s why social media platforms are so necessary. They are inexpensive, but powerful ways to get people BUZZING about you.
Just because you have thousands-upon-thousands of followers, doesn’t mean you have customers. You need to build a relationship with them. Make them feel special.
Regarding this article:
Every company is trying to create BUZZ. But how do you get your name into the daily lexicon?
Remember, without customer loyalty, you will fall to the bottom at a very quick rate. Companies need to learn how engage their customers and keep an open communication with them. Few are able to do that.
Social media platforms are here to stay and are growing at a stronger rate on a daily basis.
Let The Horn Corp work with you to build a platform that will take your company to the next level.
Ok, I’ll admit it, the country put up a royal goose egg in the first quarter of 2009. While we could get into the various reasons and various excuses, I think it’s more important to look at what to do next, not just as Americans but as Marketing leaders. While Obama has repeatedly appealed to individuals – open doors for other etc – I happen to think he needs to be appealing to the Marketers to help the slumping brands of the world. Before you send me an angry email, I happen to believe that helping the guy next door is also very important. In fact, since the recession began, my company has instituted an open door policy for industry pros who have been displaced by circumstance. It has been a wonderful experience but believe it or not as Marketers we may be able to do even more.
I started thinking back on this year of years. One that would become known as a year of climax and catastrophe. A year where our world view would continue to erode while the costly wars of our time wage on. But this was also the year when we would break remarkable ground for veterans, passing a new GI Bill enabling those who have served the shot at college. A year when hope would cut through the chaos to unite those seeking a better way and inspire the world for the first time in a long time.
