From the category archives: Marketing Posts

Will a new Twitter homepage make you more social?

Friday, July 24th, 2009

Regarding: http://mashable.com/2009/07/24/new-twitter-homepage/

Twitter is going to redesigning their homepage in the attempt to gain more users.  Is this really going to work?

So far, millions of people have signed-up for Twitter and have been using it based on the original concept of how basic it is.  It is obviously working.

The folks at Twitter think the redesign will help people gain a better understanding of their service and how it can be used in a better way to connect socially.  I personally agree that by giving potential users (and those of us who signed up for Twitter on the day it launched 3 years ago) more information right up front, they will be more inclined to network.

How far are you willing to reach?

Wednesday, July 22nd, 2009

http://bit.ly/HornCorp722A

You can see it.  It’s right there.  But can you get to it?  That’s what businesses are wondering about their customers.

Without using the right tools and the right technology, those who you want to target are going to be harder to get at.  That’s why social media platforms are so necessary.  They are inexpensive, but powerful ways to get people BUZZING about you.

Just because you have thousands-upon-thousands of followers, doesn’t mean you have customers.  You need to build a relationship with them.  Make them feel special.

Entrepreneurs Strive to Turn Buzz Into Loyalty

Tuesday, July 21st, 2009

Regarding this article:

Every company is trying to create BUZZ.  But how do you get your name into the daily lexicon?

Remember, without customer loyalty, you will fall to the bottom at a very quick rate.  Companies need to learn how engage their customers and keep an open communication with them.  Few are able to do that.

Social media platforms are here to stay and are growing at a stronger rate on a daily basis.

Let The Horn Corp work with you to build a platform that will take your company to the next level.

Doing a solid for the brand next door.

Saturday, April 4th, 2009

Ok, I’ll admit it, the country put up a royal goose egg in the first quarter of 2009. While we could get into the various reasons and various excuses, I think it’s more important to look at what to do next, not just as Americans but as Marketing leaders. While Obama has repeatedly appealed to individuals – open doors for other etc – I happen to think he needs to be appealing to the Marketers to help the slumping brands of the world. Before you send me an angry email, I happen to believe that helping the guy next door is also very important. In fact, since the recession began, my company has instituted an open door policy for industry pros who have been displaced by circumstance. It has been a wonderful experience but believe it or not as Marketers we may be able to do even more.

You’re welcome… here.

Monday, December 29th, 2008

I started thinking back on this year of years. One that would become known as a year of climax and catastrophe. A year where our world view would continue to erode while the costly wars of our time wage on. But this was also the year when we would break remarkable ground for veterans, passing a new GI Bill enabling those who have served the shot at college. A year when hope would cut through the chaos to unite those seeking a better way and inspire the world for the first time in a long time. 

So why does a media company need a blog…?

Friday, November 21st, 2008
This week we are rolling out a new 2.0 website for The Horn Corp and it will hopefully provide a better portal for all things HC. It will trumpet news and happenings of The Horn Corp. It will show off our work, both traditional production and digital marketing – consulting and development. All makes sense so far, right? So why does a media company need a blog? No, we’re not looking to take market share from Deadspin or TMZ. We don’t plan to stake out celebrities or break news on Barack Obama’s cabinet selects. So why do we need a blog? 
Well the answer is actually fairly simple. This new Horn Corp Blog will be a new hub for opinions, observations and musings not just from us but the greater industry. Check back weekly for entries and wisdom from the industry’s top marketing minds. So you won’t just just have to take our word for it. The landscape of media and marketing is changing every day so we hope to get out our pens for you and connect the dots as best they can be connected. Let us know if you want to contribute to the HCBlog.