The economy sucks right now. Budgets are being slashed and corners being cut. Scary men1 with suits and summer homes are telling everyone they have to make due with less. So as a marketing manager, whom should you cut first? If you said the writer, you are wrong2!
“But wait” you say, “I can save a few bucks by just writing myself. After all, I’ve been writing for years.” I’ve been putting on band-aids for years3 but that doesn’t mean I give myself surgery. There are certain tasks that require skilled and seasoned professionals, and writing is one of them4. When it comes to content creation, everything starts with the writing. It’s the foundation of the project. You know what happens when you skimp on the foundation5.
Professional writers are artists. They can change opinions, emotions and beliefs with a single word. On the wings of a strong writer your project will really be able to fly6.
If you want your content to be clear and meaningful to your audience, you need to include the writers. Think about it: What would we have without the writers? Just pictures. And what are pictures worth? 1,000 words. Bam! I just blew your mind. How did I do it? I’m a writer!
1 Or women. Let’s not be sexist here.
2 And frankly you should be a little ashamed of yourself. Slap yourself on the wrist. Go ahead…
3 But it always feels better when mom does it. She kisses it and makes everything feel better. What? I’m secure enough to love my mom. Deal with it.
4 As is bookkeeping, playing piano, baseball, etc. You get the point. Just because you can do it doesn’t mean you can “do it do it.”
5 You will get fined very severely buy the state and after months of legal battles you find out that have to build the whole thing over again at your own expense, which ends up costing way more than doing it right the first time. Plus, it’s a whole PR nightmare, not to mention what the bank is going to say, when you go for another loan.
6 And you won’t have cheesy lines like this one in your copy. I mean, come on.
