Don’t get me wrong, Twitter is a cool company. But how can it be worth 1 Billion Dollars without generating a cent of revenue? I happen to be a fan of Twitter and see its unbelievable, gamechanging value as social tool. In fact, I will go so far as to say that search.twitter is the most important website on the Internet. Want proof? Look no further than Facebook, Microsoft and Google, who have all made huge strides in Real Time Search (RTS) since Twitter came along. Facebook went so far as to redesign its whole site to closely parallel Twitter and Google proclaimed that RTS is its biggest challenge this year. When a start-up [like Twitter] scares the big boys, you know it’s doing something right.
The economy sucks right now. Budgets are being slashed and corners being cut. Scary men1 with suits and summer homes are telling everyone they have to make due with less. So as a marketing manager, whom should you cut first? If you said the writer, you are wrong2!
“But wait” you say, “I can save a few bucks by just writing myself. After all, I’ve been writing for years.” I’ve been putting on band-aids for years3 but that doesn’t mean I give myself surgery. There are certain tasks that require skilled and seasoned professionals, and writing is one of them4. When it comes to content creation, everything starts with the writing. It’s the foundation of the project. You know what happens when you skimp on the foundation5.
We hate to admit it but we are all seeking approval from those that we care about.
The trouble is, that in my field of Digital Marketing, there are so few people that know what I do – including my own family. To be fair to them, I find myself explaining the finer details of Digital Marketing to 95% of the actual brand directors out there too. But that’s for another blog entry.
Email me at ah@thehorncorp.com if you want to hear the finer details for yourself.
It really bothers me when I hear people talk about “uniques” in regards to online viewership and the strong emphasis they put on it.
I mean let’s be honest. If 1 Million unique viewers saw your YouTube video, that’s great, but what did they do next?
What I mean is that great viral content becomes that way because someone shares it with a friend, a colleague or a family member. It’s not just a “one-and-done” video that is closed immediately after watching and sends to the video graveyard, but rather a communal piece of comedy, art, entertainment, news, etc.
It’s summer, and you are out of work. What do you do to keep busy?
There are those who decide to go to the beach or park everyday to work on their tans, and then there are those who sit at home and send out hundreds of resumes a day.
At The Horn Corp, a traditional and digital marketing agency, based in the fashionable district of SoHo, New York City, a group of talent get together on a daily basis in what we like to think of as a ThinkTank.
Regarding: http://mashable.com/2009/07/24/new-twitter-homepage/
Twitter is going to redesigning their homepage in the attempt to gain more users. Is this really going to work?
So far, millions of people have signed-up for Twitter and have been using it based on the original concept of how basic it is. It is obviously working.
The folks at Twitter think the redesign will help people gain a better understanding of their service and how it can be used in a better way to connect socially. I personally agree that by giving potential users (and those of us who signed up for Twitter on the day it launched 3 years ago) more information right up front, they will be more inclined to network.
