Absolutely! With our redesigned browsers, web centric smart-phones, and trends in social media grabbing larger parts of our day, we can see the tide swiftly changing in the accessibility and performance of the web. In this new tide, an outdated Adobe Flash may very well capsize in the wake of the sleek and efficient HTML 5.
Augmented reality demostrates the ability for industrials not only to conceive complex technologies but also to make them accessible and intuitive for customers. Brands are getting to use it more and more in order to diversify their communication.
But what is exactly “augmented reality” (AR) and in which way should it be used?
As its name says it all, augmented reality combines real and virtual world. It defines a physical real-world environment whose elements are augmented by virtual computer-generated imagery. With this technology, the information about the surrounding real world of the user becomes interactive and digitally usable. After starting on computers, AR navigation has now arrived on mobiles.
Don’t get me wrong, Twitter is a cool company. But how can it be worth 1 Billion Dollars without generating a cent of revenue? I happen to be a fan of Twitter and see its unbelievable, gamechanging value as social tool. In fact, I will go so far as to say that search.twitter is the most important website on the Internet. Want proof? Look no further than Facebook, Microsoft and Google, who have all made huge strides in Real Time Search (RTS) since Twitter came along. Facebook went so far as to redesign its whole site to closely parallel Twitter and Google proclaimed that RTS is its biggest challenge this year. When a start-up [like Twitter] scares the big boys, you know it’s doing something right.
The economy sucks right now. Budgets are being slashed and corners being cut. Scary men1 with suits and summer homes are telling everyone they have to make due with less. So as a marketing manager, whom should you cut first? If you said the writer, you are wrong2!
“But wait” you say, “I can save a few bucks by just writing myself. After all, I’ve been writing for years.” I’ve been putting on band-aids for years3 but that doesn’t mean I give myself surgery. There are certain tasks that require skilled and seasoned professionals, and writing is one of them4. When it comes to content creation, everything starts with the writing. It’s the foundation of the project. You know what happens when you skimp on the foundation5.
We hate to admit it but we are all seeking approval from those that we care about.
The trouble is, that in my field of Digital Marketing, there are so few people that know what I do – including my own family. To be fair to them, I find myself explaining the finer details of Digital Marketing to 95% of the actual brand directors out there too. But that’s for another blog entry.
Email me at ah@thehorncorp.com if you want to hear the finer details for yourself.
It really bothers me when I hear people talk about “uniques” in regards to online viewership and the strong emphasis they put on it.
I mean let’s be honest. If 1 Million unique viewers saw your YouTube video, that’s great, but what did they do next?
What I mean is that great viral content becomes that way because someone shares it with a friend, a colleague or a family member. It’s not just a “one-and-done” video that is closed immediately after watching and sends to the video graveyard, but rather a communal piece of comedy, art, entertainment, news, etc.
